Performance Livestock Analytics, part of Zoetis was founded to provide a digital platform for the livestock industry. Livestock production plays a critical role in the agriculture industry, but had been underserved by ag technology providers, particularly when compared to the row crop industry. Performance Livestock Analytics, part of Zoetis used their our own livestock experience, practical insights from producers, technical expertise of data engineers and previous Silicon Valley experience to create the livestock industry’s first cloud-based platform. Dane Kuper, CEO of Performance Livestock Analytics, part of Zoetis discusses how tech-enabled livestock production has improved the industry.