URMC Announces First-of-its-Kind Alliance to Expand Health Care Access to Rural Communities

“The University of Rochester Medical Center announced a first-of-its-kind initiative to improve health care access and wellness outcomes in rural communities in Upstate New York through the distribution of telehealth stations conveniently located at local bank branches. Woven into the fabric of rural towns, banks offer the ideal physical location to bridge the geographic divide between patients and providers, offering a vital touchpoint to reach an underserved population. To deliver care in a new way, the URMC initiative unites multiple partners, including Five Star Bank, the wholly owned community bank subsidiary of Financial Institutions, Inc. (NASDAQ: FISI); Higi, a consumer health engagement company and a service of Modivcare (NASDAQ: MODV); DexCare, Inc., a patient demand and care access platform; and Verizon Business.”

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