By analyzing posts on Twitter, Facebook, Reddit and Instagram, two D.C.-based technologist built some algorithms to track voter sentiment in real-time, and is sharing the results through a new website.
The rudimentary site Choice.org was recently built by WilyFish CTO Michael St. John with support from Stevan Lieberman, WilyFish CEO and an attorney for Greenberg & Lieberman. The pair cofounded WilyFish in 2014 alongside the company’s CMO, Michael Leifer, to create a brand-protection system that automates the process of finding and flagging potential brand-abuse — or simply where brands are being used — and takes action based on what it finds, Lieberman said.