Philly: ROAR for Good is Launching its Wearable Safety Tech in 3 Local Hotels

Last spring, ROAR for Good founder Yasmine Mustafa told about her plans for pivoting the company’s personal safety device technology to the hospitality industry.

The company had switched its focus from B2C to B2B in 2019, and it was hospitality that ultimately checked the boxes — financially and from a social impact stance — by offering housekeepers a tool to help them feel protected against sexual harassment or assault, a rampant problem the industry faces.

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