Two friends that met in medical school saw an opportunity improve access to care for the transgender community using telehealth. Dr. Matthew Wetschler and Dr. Jerrica Kirkley founded Plume in 2019. The Denver-based direct-to-consumer health startup provides access to gender-affirming hormone therapy through video visits.
Wetschler had moved to the Bay Area to finish his residency at Stanford, where he started working with digital health startups. Kirkley, meanwhile, was in Colorado, where she built out a gender-affirming care program for a community health center and helped start a free clinic for transgender patients.