GeekWire: Seattle-Area Startup Fabric Raises $43M to Help Retailers Keep Up with Online Shopping Boom

Omni channel technology of online retail business.

New funding: E-commerce startup Fabric has raised $43 million to help mid-market brands that are trying to keep up with Amazon but don’t have the technical expertise or capability to build out robust e-commerce systems.

Fabric’s software: The company’s software helps retailers sell their products online. Its flexible platform is described as “headless,” or “modular commerce.” Customers such as GNC and Juicy Couture can use Fabric for their entire stack, or just pick and choose from its suite of commerce APIs to help with specific parts of a system such as product information or order management, for example.

View full article in GeekWire.

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