Seattle startup Iteratively raised a $5.4 million round led by Gradient Ventures, Google’s AI-focused venture fund.
Founded in 2019 by veterans of Atlassian and Microsoft, Iteratively sells software to data and product teams for customer analytics tracking. The idea is to help prevent data quality problems at the outset of entry and have standardized customer data in one place. Iteratively integrates with third-party data analytics tools such as Amplitude, Mixpanel, Segment, dbt, and more.