From Passion to Profit – How Latino Entrepreneurs are Leveraging Technology for Success 

Small businesses have long been the driving force behind innovation and creativity. Their ventures often form at the cross-section between a personal passion, practical application, and a market opportunity. The emergence of the gig economy transitioning to the side hustle economy amid the pandemic allowed entrepreneur dreamers to transform their visions into reality. This entrepreneurial spirit, coupled with the convergence of technology, has opened up unprecedented opportunities for small business owners. In my work with small businesses across the country, one of the cohorts of small businesses that I have seen follow this route to entrepreneurship with a unique vigor and focus is in the Latino community.

To read more, click here.