A new startup based in Chicago is working to make your Uber ride more enjoyable with the addition of entertainment and comfort.
Ivee, a company founded by Alex Giannikoulis, is building a service that offers ride-hailing companies tablets with access to streaming platforms and other entertainment apps, as well as immersive experiences that offer massages.
“What Ivee will do is make a ride as relaxing as a spa, as productive as your office and as entertaining as a home theater,” Giannikoulis said. “Every time you get into a vehicle, it should adapt to your needs, and know who you are and what’s important to you.”