The COVID-19 pandemic has upended countless industries and altered the way in which millions of people across the country work. Shelter-in-place orders and social distancing guidelines have affected the ability of businesses to reach consumers and serve clients.
Gov. J.B. Pritzker’s designation of real estate as an essential business spared agents and brokers from some of the worst of the economic fallout from the statewide shutdown. However, the contagious and debilitating nature of the virus has forced agents to adjust their business practices and marketing strategies to reach current and potential clients.