Built in LA: HOW A SUCCESSFUL PRODUCT LAUNCH LED THIS TEAM TO A HIGHER HEADCOUNT

t’s no surprise that companies with successful products grow their customer base, increase their revenues and outperform competitors. When Under Armour founder Kevin Plank initially started the company in 1996 by selling athletic performance clothing out of his car, he had no way of knowing what the future had in store. After the launch of his original HeatGear shirts and a $17,000 purchase by Georgia Tech, Plank quickly became an industry name with more than $100,000 worth of orders to fill in 1997.

Read the full article on Built in LA.

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