Built in Chicago: How To Ace Sales In Edtech

Screencastify wasn’t meant to be an education tool. In fact, one of the first things CEO James Francis did when he joined the company in 2017 was to try and figure out why so many teachers were using it.

Screencastify launched in 2016 as a Google Chrome plug-in that simplified screen recordings. Video editing still required some technical know-how, so the idea was to create a freemium tool that streamlined the process to just a few clicks.

View full article in Built in Chicago.

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