About a year ago, the digital investment products team at Citizens Bank noticed that several fintech providers of robo advice had introduced high-yield cash accounts.
Citizens’ takeaway: Most of these were companion accounts, with little or no integration between the cash and investment sides. The Providence, R.I., bank decided that instead of introducing a product where rate hoppers would go for the best return, it would build a digital adviser that tied together both cash and investing, in a bid to reach customers who were banking but not yet investing with them.
